ABSTRACT This case study investigates the launch of a women's radio station in Herat, Afghanistan, in October 2003. It follows four women journalists' struggles in balancing the demands of a highly conservative culture on the one hand, and the objectives of their Canadian journalism trainers on the other. By discussing how the radio station was forced to accede to the male-centric norms in Afghan radio production to avoid being labelled unprofessional, the study concludes that gender and media development must be conceptualised more carefully to present an effective challenge to gender inequality.
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